Meet Paul Weedon

Paul_WeedonPaul is one of our regular bloggers here at Essex Round Up, we thought you might like to get to know him better :)

1. Name: Paul Weedon
2. Business: Financial Services – Business Protection Planning & Commercial Insurance
3. Position: Financial Planner
4. years experience / trading 2 years
5. Location Leigh on Sea
6. Website www.newleafadvicecentre.co.uk
7. Contact details Office: 01702 470054 and email paul.weedon@newleaffs.com

Interview.

In all honesty I started my business with the then intention of owning a local business, which was close to home due to having just become a father. The requirement was for a respectable business, and one that would also encompass a relationship with investments and the financial markets. With the majority of my career within Merchant Banking and Proprietary Trading a wealth of experience is available to draw upon and afford clients.

Having established contact with New Leaf a couple of years previously in relation to becoming a financial adviser, I had already done my research – and so the decision was made to embark upon both a new career path and business venture. At time of writing I recently qualified in May, with the Diploma for Financial Advisers (DipFA) – this is a Level 4 qualification compliant with the requirements of the Retail Distribution Review (RDR). The level 4 qualification itself is the new benchmark for all financial advisers, this in addition to having achieved both CeFA and CeMAP qualifications assures clients that any advice received is of a higher standard.

So with the qualifications now under my belt the immediate future plans are to continue building the business and client base whilst remaining operative under the New Leaf brand. Our offices are in Leigh on Sea, Essex, an ideal location due to proximity of Southend, Basildon, Chelmsford etc and have an excellent train service into Fenchurch Street.

Having just expanded our commercial insurance offering, with fantastic access to approximately 200 insurance underwriters the plan is to win clients over. We are strongly competitive in many areas of general insurance for clients, although were are particulary so for professional indemnity insurance and especially within the I.T. Sector

The provision of commercial insurance allows us to get to know our clients immediate needs, however we build from here to establish business protection for the Key Persons, Directors, Shareholders and Partners ensuring the business can operate with pre-determined funds should an individual suffer a critical illness, die or require long term rehabilition from a medical condition. The business is more robust and financially capable, alluding to better management processes and ultimately investor value.

With the new regulations appertaining to auto-enrolment, pensions advice will become a necessity for every employer. We already have provision of independent financial advice within New Leaf for our clients, and along with investments these are the planned areas of growth moving forward.

Within the Essex area and in align with promoting financial services I have been networking for just over a year, and experienced events hosted by many organisations. Being a proponent of 4Networking and a Group Leader in Southend I still believe you have to make every effort whilst networking, every meeting is a further link to your next client so be sure you promote yourself well – my best tip is to ensure you arrive in a positive mindset.

Oh the thought of doing it all again and differently…..!!!!! If you’re doing it right, you should already be doing it differently – although you have a chief aim your business plan has to change constantly adapting to clients, trends, needs, knowledge, IT, finances, obstacles, lead generation, regulations etc you name it. Staying ahead means being bold.

As Goethe put it – ‘…boldness has genius, power and magic in it’.

7 Steps to finding the right graphic designer

a hand holding some coloured pencils

A graphic designer is a personal choice

There are many things you need to consider before committing yourself to a graphic designer.

It is rather like finding the right hairdresser. There are lots of them about but they are not all equal. Some are great at colouring your hair, but not so good at cutting. Others are the best stylists you have ever met, but are really difficult to get on with. The combinations are endless.

The very same can be said about Graphic Designers. At the end of the day it does become a personal choice. If it feels right to hire them, then go ahead. Before you do however I would like to put a few thoughts your way, which could help you make some well-informed decisions.

1. Firstly before you do anything you need to carefully consider your needs. Write them down (this could be a flow diagram, a word document, spread sheet or the back of an envelope) then decide exactly how much you are willing to spend on them. Think about how flexible this budget is.

2. Do your research. Take a look at what your competitors are doing. What is their branding like, what advertising do they do, who are they aiming it at? Think about how you could be different. What is your unique selling point?

3. If you need lots of different things done, i.e; logo, brochure, adverts, posters, roller banners etc you will need a designer that is well-balanced. Like the hairdressers mentioned above, specialties may be great for the one thing, but if you want a variety of things it may not pay off as designs may begin to feel disjointed with the different styles and approaches.

4. Where to find a designer. There are many different places on the web. You can search ‘freelance designers’ or use agencies (careful as these could work out more expensive as they have more overheads to cover). Recommendations are a good start. At the end of the day you need to find one you feel comfortable with, if they are easy to talk to, you are going to feel more relaxed and so they are going to be able to ‘get you’ easier.

coloured pencils stacked on top of each other5. Have a look at the graphic designer’s previous work. Does their website attract your attention? What makes them stand out to you? Google them, find out what other people say about them. Look at their education, are they qualified? Do they have good life experience? I do not joke here, because if they know more about the world around them, they have a better chance of reaching the target audience. Don’t be frightened to shop around, ask questions, and don’t be sucked in to a hard sale. If they are too pushy, jog on.

6. Once you have decided upon a designer, make sure you write everything down. Give them a detailed written brief with a budget figure. That way you can see if they are sticking to it.

7. Be prepared to pay 50% up front, this is the standard industry practice.

On a final note, don’t be afraid to tell them you don’t like it, but most importantly tell them why you don’t. This helps the creative process.

So sit back, let your new graphic designer create and enjoy the results.

Tracey Gurney

Southend Graphic Designer